Paul Raybould is the Director of Marketing & Market Intelligence for QS Enrolment Solutions. In this role he works with universities to support their marketing strategy for international and EU recruitment - covering market research, student profiling, competitor positioning and digital campaigns. He is also responsible for managing the International Student Survey, examining the motivations and decision-making criteria of over 62,000 respondents in the world’s largest survey of pre-enrolled international and EU students www.internationalstudentsurvey.com. Paul has 18 years of experience working in digital marketing, with a specialist interest in marketing automation, search engine optimisation, digital advertising, social media and performance measurement. Prior to joining QS/Hobsons he worked for a software company based in the Netherlands, and has a broad range of experience from having worked across a variety of sectors including UK government, publishing and data management.